On the blog

In 2004, a snowboard shop owner was struggling to sell winter gear online with no viable ecommerce solutions. 8 years later, they'd IPO'd...

Working harder nearly killed my first startup. No one talks about an invisible barrier in 50%+ startups. And you can't outwork it. Most...

Asking the right questions makes all the difference for your business

You know what's harder than starting a company? Watching your momentum fade and not knowing why. After building 2 companies, I kept...

Discover how strategic misalignment hinders startup growth, sales, and customer value, and learn to realign for success.

Discover how aligning problem, customer, and solution in your strategy sets the foundation for a successful growth plan.

Learn how strategic positioning helps align your strengths with market needs to stand out and drive success.

Companies care deeply about their products or services but customers really only care about those products or services can do for them.

There are two questions you must be able to answer about your customer or else you're in big trouble.

Ryan's AI business faced growth challenges, but a 5-3-1 framework helped uncover the core problem and realign the team for success.

Before you put together any plans, it's critical to be absolutely clear about the problem you are solving.

The company was viewed as a market leader and a model for success in the space - until it wasn't.

The framework to quickly realign a company's strategy for growth.

I love the term strategy.  Sounds great.  Makes you sound smart.  Of course, saying the term is easy, the hard part is sticking to it.