Why is the momentum fading?

You know what's harder than starting a company? Watching your momentum fade and not knowing why.

After building 2 companies, I kept seeing the same pattern:

Companies hit an inflection point where:

- Marketing spend stops working

- Sales cycles stretch from 30 to 90+ days

- You're getting compared to the wrong competitors

- Word of mouth works but paid acquisition doesn't

Everyone jumps to execution:

"We need better marketing!"

"Let's hire more sales people!"

"Our product needs more features!"

But here's what 17 years as a founder taught me:

When you see multiple "execution problems" at once, you likely have one core issue:

Strategic misalignment.

Your positioning hasn't evolved with your growth.